SEO Coordinator, Marketplace Partnership

Job Title: SEO Coordinator

Location: Greater New York City Area

Job Function: Managing Amazon SEO for new brands, products and product revamps

Seniority Level: Associate/JR

Employment Type: Full-Time

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Job Responsibilities:

• Develop optimization strategies that increase organic keyword/search term results rankings and communicate SEO findings across teams.
• Research SEO keywords to use in product listings across varying content categories such as beauty, skincare, supplements and hair care
• Collaborate cross-functionally with the performance marketing team to establish SEO strategies and best practices
• Works with content team to build out optimized listings: landing pages, product descriptions and backend search terms
• Serve as keyword ranking expert - work with Manager to lead discussions with teams, ensure progress and data performance is reported regularly
• Monitor metrics to understand SEO strategy performance following a 120 day post product launch plan
• Work with Performance Marketing team to execute tests, collect and analyze data and results, identify trends and insights to assist in PPC initiatives
• Perform ongoing analysis on product ranking performance and make recommendations to update and expand optimization including competitor analysis across search term results

Experience:

• 1-2 years SEO Experience (a plus)
• Working knowledge of Amazon & Amazon Seller Central (a plus, not required)
• Knowledge of ranking factors and search engine algorithms (Amazon A9 a plus)
• Solid understanding of basic performance marketing, conversion and online customer acquisition
• Experience with Helium 10 and DataHawk is a plus

Qualifications:

• Self-motivated and Analytically minded
• Strong technical, research skills and attention to detail
• Strong Excel/Google Sheets knowledge
• Communicates clearly and effectively
• Intellectual curiosity that translates into innovative thought and execution of new ideas
• Ability to work on many projects and priorities simultaneously
• Able to react quickly and adapt to changing priorities

• Health, dental and vision
• PTO
• Summer Fridays
• Education Stipend
• Wellness and commuter benefits

Salary Range : $60,000 - $65,000